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Samuli Pesu's Ideas and Experiences with Social Media and Digital Marketing

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Most Followed Companies in LinkedIn in Russia

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Friday, 18 April 2014
in Social Media Marketing

There are 14 companies in Russia that have more than 5000 followers in LinkedIn. Lukoil is number 1 having more than 24 000 followers. Lukoil is followed by Yandex and Kaspersky Lab.



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Retargeting Your Target Audience in Social Networks Based on Their Phone Numbers or Email Address

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Thursday, 17 April 2014
in Social Media Marketing

Targeting your ads to a specific target audience saves money and provides high ROMI = return on marketing investment. But what is retargeting? 

Let’s start from the general definition. Retargeting is a form of marketing in which you target users who have previously visited your website using web-based ads aimed specifically at them. In order to be able to serve ads to people who have visited your site, it is necessary to place a cookie on the user’s browser when he visits your site. Retargeting allows that you can target users with ads who have showed interested in your product or service.

Besides the conventional definition, today retargeting includes much more, as we are about to see below.

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How to Reach an Audience of 250 000 with 0 Advertising Budget?

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Monday, 07 April 2014
in Digital Marketing

Ads cost money, whether we are talking about traditional or digital media. Search engine marketing (Pay-per-click) and targeted ads in social media among others are efficient ways to reach your target audience, but this all costs money, which some companies do not have. Spamming emails to large email lists is popular in Russia, but email marketing is less effective than in the West, and you can hardly reach 250 000 people unless you have been heavily investing in collecting quality email / CRM databases (or have bought one). This also costs money.

 

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3 Important Signs You Shouldn’t Miss as a Manager! How to Spot When an Employee is Looking for New Opportunities

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Monday, 31 March 2014
in Social Media Marketing

In today’s socially connected world networking with your company, superiors, colleagues and subordinates via LinkedIn is encouraged for many reasons. People are increasingly using social networks to get hired, and nearly every recruiter uses social networks for finding talent.

This combination makes it possible to identify 3 key points in social behavior that reveal that the employee is looking for new opportunities. These 3 points are regarding LinkedIn, but the same principles apply to other social networks as well. 

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Linkedin Penetration Rate of the 20 Largest Economies in Europe

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Saturday, 29 March 2014
in Social Media Marketing

Most active Europeans using Linkedin come from the Netherlands, United Kingdom and Denmark (according to data from socialbakers.com). In each of these countries at least every fourth person is active in Linkedin. 

Russians, Ukrainians and Polish are the least active users of Linkedin. The reason is that in these countries local social networks are still dominating. See below in which countries you can get most out of Linkedin for business and where to focus on other (local) social networks.  

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