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Samuli Pesu's Ideas and Experiences with Social Media and Digital Marketing
Targeting and retargeting ads in social networks are efficient way to reach your potential customers (target audience) and get a high ROMI = return on marketing investment. Let's have a look at the targeting and retargeting options in Facebook, Twitter, Linkedin, VK and Odnoklassniki.
There are 29 companies in Finland that have more than 5000 followers in LinkedIn. Nokia is clearly number 1 having nearly 500,000 followers when considering both Nokia and Nokia's Network Business, which have separate LinkedIn pages. Nokia is Followed by Kone, Tieto and Metso, but the gap is large, as these companies have around 37,000 followers.
There are 14 companies in Russia that have more than 5000 followers in LinkedIn. Lukoil is number 1 having more than 24 000 followers. Lukoil is followed by Yandex and Kaspersky Lab.
Targeting your ads to a specific target audience saves money and provides high ROMI = return on marketing investment. But what is retargeting?
Let’s start from the general definition. Retargeting is a form of marketing in which you target users who have previously visited your website using web-based ads aimed specifically at them. In order to be able to serve ads to people who have visited your site, it is necessary to place a cookie on the user’s browser when he visits your site. Retargeting allows that you can target users with ads who have showed interested in your product or service.
Besides the conventional definition, today retargeting includes much more, as we are about to see below.