Samuli's Blog

How many times have you wondered about setting up your own business or how to find out where the demand for a certain product is the highest in the world? I have quite a few times and some time ago I discovered how to do this.

The times of collecting CVs in databases are over. The times of traditional formatting of CVs are also over.

Most recruiters serve their clients with CVs that they accumulate in their databases from year to year. But the CVs in such a database will inevitably be outdated and even the biggest recruitment firms cannot cover but a small portion of the market with this method.

One in five people around the world is active on social networks in 2012. In 2014, it is expected that more than 25 percent of the world's population will be active on social networks (eMarketer).

What does this mean for headhunting? How real headhunters find the best candidates?

There are 11 countries in the world with more than 100 million people. In decreasing order, these countries are: China, India, United States, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Japan and Mexico. The total population of these countries account for approximately 60% of the world’s population.

What are people in these countries doing online?

In March 2012 I have completed Mini-MBA: Social Media Marketing Program at Rutgers, CMD, the State University of New Jersey. See here my feedback after the program.