LinkedIn Facebook

Social Media & Digital Marketing Blog

Samuli Pesu's Ideas and Experiences with Social Media and Digital Marketing

Subscribe to feed Latest Entries

Targeting and Retargeting Ads in Facebook, Twitter, Linkedin, VK and Odnoklassniki

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Wednesday, 04 June 2014
in Social Media Marketing

Targeting and retargeting ads in social networks are efficient way to reach your potential customers (target audience) and get a high ROMI = return on marketing investment. Let's have a look at the targeting and retargeting options in Facebook, Twitter, Linkedin, VK and Odnoklassniki. 

Tags: Untagged
Hits: 456

Most Followed Companies in LinkedIn in Finland

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Friday, 18 April 2014
in Social Media Marketing

There are 29 companies in Finland that have more than 5000 followers in LinkedIn. Nokia is clearly number 1 having nearly 500,000 followers when considering both Nokia and Nokia's Network Business, which have separate LinkedIn pages. Nokia is Followed by Kone, Tieto and Metso, but the gap is large, as these companies have around 37,000 followers. 

Hits: 1886

Most Followed Companies in LinkedIn in Russia

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Friday, 18 April 2014
in Social Media Marketing

There are 14 companies in Russia that have more than 5000 followers in LinkedIn. Lukoil is number 1 having more than 24 000 followers. Lukoil is followed by Yandex and Kaspersky Lab.



...
Hits: 591

Retargeting Your Target Audience in Social Networks Based on Their Phone Numbers or Email Address

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Thursday, 17 April 2014
in Social Media Marketing

Targeting your ads to a specific target audience saves money and provides high ROMI = return on marketing investment. But what is retargeting? 

Let’s start from the general definition. Retargeting is a form of marketing in which you target users who have previously visited your website using web-based ads aimed specifically at them. In order to be able to serve ads to people who have visited your site, it is necessary to place a cookie on the user’s browser when he visits your site. Retargeting allows that you can target users with ads who have showed interested in your product or service.

Besides the conventional definition, today retargeting includes much more, as we are about to see below.

Hits: 411

How to Reach an Audience of 250 000 with 0 Advertising Budget?

Posted by Samuli
Samuli
International Marketing and Sales Executive with 10 years of experience in implementing major market research ...
User is currently offline
on Monday, 07 April 2014
in Digital Marketing

Ads cost money, whether we are talking about traditional or digital media. Search engine marketing (Pay-per-click) and targeted ads in social media among others are efficient ways to reach your target audience, but this all costs money, which some companies do not have. Spamming emails to large email lists is popular in Russia, but email marketing is less effective than in the West, and you can hardly reach 250 000 people unless you have been heavily investing in collecting quality email / CRM databases (or have bought one). This also costs money.

 

...
Hits: 496

Blog Categories

Tag Cloud

Linkedin Russia Samuli Pesu hotel chain sakhalin energy Headhunting sberbank Penetration Rate travel India Samuli Pesu gazprom-neft lukoil email phone number headhunter group 20 Largest Economies in Europe most followed companies in linkedin in russia TOP 10 websites in the world Finland Penetration 20 Largest Economies in Europe highest demand popularity Sales Digital Marketing tnk bp Employer Branding in Russia Social Media Recruitment Training in Russia influence marketing consultant Indonesia the Moscow Times Bangladesh Search Engines awara direct search antal russia Users demand vtb capital wordpress Rutgers China Belgium social marketing awara direct search Brazil hotels social retargeting Awara Group retargeting sberbank Pakistan Penetration Rate headhunter group social retargeting business association Market Research Cross-Cultural Communication CV database CMD site retargeting lukoil Awara Marketing Social Networks social networks Management yandex antal russia ancor Social Media Marketing Candidate Relevant Content site retargeting search retargeing kaspersky lab compare Users blog marketing Social Media Recruitment in Russia business association mts group Japan 10 most popular websites russia Business Development hotel chain Largest Economies influencers Mexico Blogs United States 10 mots popular websites sakhalin energy most followed companies in linkedin in finland International Marketing Thank You bloggers targeting blog State University of New Jersey new opportunities yandex search terms blogging market entry Mini-MBA targeting Congratulations business gazprom-neft livejournal mts group tnk bp Blog Social Networking online tools Nigeria Samuli Pesu's Interview Recruiting ancor online keeping talent vtb capital renaissance capital phone number linkedin Europe Proper Channels kaspersky lab trends keeping talent new opportunities google trends 20 Largest Economises Testimonial Candidates renaissance capital Introduction travel consultants finland email search retargeing